Demographic information is used in media marketing to classify an audience into age, gender, race and other categories and is separated into bands depending on peoples jobs or status seen here ------>However due to its wide audience, thriller films could fall under any one of the codes. But falling deeper into thriller sub categories psychological thrillers would not be able to appeal to the E code as they could be less educated and have less interest in a psychological thriller.
Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.
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