We conducted a survey to find out the preferred film genre of a 15-18 age group and the results were as shown:
From this data I've been able to create a profile for our perfect viewer based on demo- and psychographic research:
6. Target Audience Research
Typically the target audience for action thrillers are the 15+ age group or young adults as they find the plots interesting and enjoy the blood pumping action violence which for some children below this age can make it very disturbing. However this can be seen as a main attention grabber for more mature teenagers and a jackpot for young adults and those under 30. Currently the likes of "Brotherhood", "Inception" and "The Dark Knight Trilogies" try to grab similar target audiences. Gender wise, they appeal to both males and females with the women enjoying the trivial moments of the film that make them wonder whats going to happen next.
We conducted a survey to find out the preferred film genre of a 15-18 age group and the results were as shown:
We conducted a survey to find out the preferred film genre of a 15-18 age group and the results were as shown:
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